An advertisement for the special that appeared in TV Guide. From Starwarsholidayspecial.com.
Wookiees and Bea Arthur? Luke Skywalker and Harvey Korman? Singing and dancing and storm troopers? If George Lucas had his way, no one would remember, but yes, Virginia, there was a Star Wars Holiday Special.
by Frank DiGiacomo,December 22, 2008
In the summer of 1978, Bruce Vilanch had a bad feeling about the Star Wars television special he’d been hired to write. A veteran of the comedy wars who has since written material for 16 Oscar telecasts and starred as the extra-large Edna Turnblad in the Broadway musical adaptation of John Waters’s Hairspray, Vilanch had just finished working on Bette Midler’s 1977 TV special, Ol’ Red Hair Is Back, for producers Gary Smith and Dwight Hemion when they threw him what sounded like a plum assignment: a spot on the writing team that would help George Lucas adapt more of the Star Wars saga for television.
A year had passed since the theatrical release of Lucas’s gee-whiz space epic, and in that time Star Wars had become the highest-grossing movie in history as well as a cultural phenomenon with its very own lexicon and mythology. With a sequel still two years away from theaters, Lucas had been sold on the idea that a Star Wars holiday television special—to be broadcast on CBS the weekend before Thanksgiving, when Nielsen audiences were plentiful—would sustain interest in the franchise, move more toys off the shelves, and maybe even pick up some new fans who hadn’t seen the movie.
