'Avatar' Footage Impressions

Originally published on August 23, 2009

Avatar is a highly anticipated film.The reasons are obvious: it's the first J.Cameron film in more than a decade, the first since 'Titanic', it's a film, with brand-new technology, that promises to change the way we view cinema.Of course, one of the key factors to the success of 'Avatar' is its promotion.In an interesting move, a global event was organised, to promote the film, months before its release.

When i saw the first trailer, i was kind of underwhelmed, but i liked what i saw.Last Friday, it was 'Avatar' day.Almost 20 minutes of footage were shown in 3D, in cinemas around the world.I was one of the people, who saw the footage (which consists of 4 scenes, with a brief introduction by J.Cameron, and no major spoilers).I was certainly impressed.It seems that 3D is used to add depth to the image, and not as a simple gimmick.The film uses brand new technology internally developed in the director's studio, and the results are evident.You may not realise it, but most of the footage is computer-generated.The landscapes seem real, and you could say the same for the creatures and the Na' avi/Avatars.Pandora is a living, breathing world, and there were some really impressive shots.The purpose of the preview is to introduce us to the film, and to some of the characters, and this purpose is achieved.

It's going to be a long wait until December...